Business Name: ________________________________________
Student Name (i) : _______________________________________
Student Name (ii) : _______________________________________
| Item | Mark | Level 1 | Level 2 | Level 3 | Level 4 |
| 1. Explain the need or want that your business is responding to. Is there sufficient demand to support the business? | Demonstrates limited awareness of demand associated with the product/service. | Demonstrates some awareness of demand associated with the product/service. | Demonstrates thorough understanding of demand associated with the product/service. | Demonstrates sophisticated command of demand associated with the product/service. | |
| 2. Explain and demonstrate the product or service that your business will provide. Are there actual samples, demonstrations and or evidence of effectiveness? | Demonstrates limited exploration of the product/service. | Demonstrates some exploration of the product/service. | Demonstrates thorough exploration of the product/service. | Demonstrates sophisticated exploration of the product/service. | |
| 3. Prove that you can produce this good or service at a profit. Can the business idea translate into an economically viable operation? | Demonstrates limited understanding of the financial projections (Income Statement/Balance Sheet) associated with the business. | Demonstrates some understanding of the financial projections (Income Statement/Balance Sheet) associated with the business.. | Demonstrates thorough understanding of the financial projections (Income Statement/Balance Sheet) associated with the business.. | Demonstrates sophisticated understanding of the financial projections (Income Statement/Balance Sheet) associated with the business.. | |
| 4. Visual and emotional appeal of the display. Does the display present the business concept in an effective and persuasive manner? | Display generates limited understanding of, or interest in, the business venture. | Display generates some understanding of, or interest in, the business venture. | Display generates excellent understanding of, or interest in, the business venture. | Display generates thorough, broad, and insightful understanding of, or keen and enthusiastic interest in, the business venture. | |
| Total (Notes) |