Classes and Lesson Plans
| Class |
Topic |
Text Reference |
| 1. | The Field of Marketing | Chapter 1 |
| 2. | The Changing Marketing Environment | Chapter 2 |
| 3. | Market Segmentation | Chapter 3 |
| 4. |
Chapter 4 | |
| 5. | The Marketing Plan | Chapter 5 |
| 6. | Managing Customer Relationships | Chapter 6 |
| 7. | Midterm Exam | Chapters 1 - 6 |
| 8. | Marketing Research and Information | Chapter 7 |
| 9.a | Chapter 8 | |
| 9.b | Chapter 9 | |
| 10.a | Brand, Image, Warranty, and Packaging | Chapter 10 |
| 10.b | Product Strategy (Product Life-cycle) | Chapter 11 |
| 11. | Marketing Communications | Chapter 19 |
| 12. | Marketing Considerations for Service Businesses | Chapter 12 |
| 13. | Chapter 16 | |
| 14. | Marketing Plan Presentations | |
| 15. | Final Exam | Chapters 7 - 12, 16, 19 |
Please note: March Break does not affect night courses. Our classes will continue as scheduled during March.