Assessment and Evaluation
| Midterm | 25% | |
| In-Class Labs: | ||
| Lab #1: Market Environment Analyses | 10% | |
| Lab #2: Market Segment Self-Analyses | 10% | |
| Lab #3: Market Survey | 10% | |
|
Total Lab Marks: |
30% | |
| Final Project: Marketing Plan | 20% | |
| Final Exam | 25% | |
|
Total: |
100% |
Note: