Overview:
Students are to produce an advertising strategy for the product/service they are developing for their Independent Business Simulation. This presentation must identify and describe the market segment which is being targeted. In addition, the students should outline an established advertising style which they intend to utilize. Finally, the students must present a visual display which illustrates a plan for at least one specific advertisement.
Students must create an advertisement which is appropriate for their product/service, their target market, and their budget. The advertisement can utilize whichever medium (ie. television, radio, newspaper, magazine, poster, web, mail, etc) the student feels is practical. None-the-less, the advertising presentation must be made using a computer application, such as Power Point (this good for illustrating television ads), MS Publisher (this is good for illustrating print ads, posters, and brochures), or an HTML editing package like Dida (this would be used for creating a web ad and its associated web page).
Suggested Resources:
For some tips on advertising design and production, take a look at any of the following web resources:
It would also be a good idea to review the advertising topics we have discussed in class this term:
Due Date and Marking Scheme:
Presentations are to be presented in class February 10,11,12 and 13 (depending on which days your class is held). The presentation will be marked out of 20. Please consult the marking scheme while preparing your presentation, and remember to hand this sheet in with your completed assignment.