In order to successfully complete the BIB1W Marketing unit test, the student should be able to perform the following tasks:

• Text: Chapters #25, 26 and 27;
• Market Survey;
• Selling the Dream, video question sheet;
• Lifestyle Advertising;
• Advertisement Evaluation Sheet;
• Class lessons:
  • Lesson #2, Logos, Slogans, and Differential Advantage
  • Lesson #3, Marketing Mix
  • Lesson #4, Target Marketing
  • Lesson #5, Market Research
  • Lesson #6, The Science of Advertising
  • Lesson #7, Promotional Media and Advertising Styles

• Practice Multiple Choice

• give the 3 meanings of the term "market";

• explain and give an example of a "distribution channel";

• define, give examples of, and explain how trademarks, slogans, jingles, brand labelling are used in marketing;

• explain the signifcance of "differential advantage" as it pertains to marketing;

• explain how marketers breakdown the market into sections known as "target markets" and "market segments";

• identify and explain the various activities involved in marketing, including:
  • package design,
  • storage,
  • transportation,
  • advertising,
  • promotion,
  • research, and
  • sales.

• define what is meant by:
  • marketing
  • promotion
  • advertising
  • marketing mix

• identify and explain the 4 p's of the marketing mix:
  • price,
  • place,
  • product, and
  • promotion.

• outline three elements of promotion:
  • Advertising,
  • Publicity, and
  • Sales Promotions

• name, explain and give examples of 4 general types (styles) of advertisements;

• explain what is meant by "promotional media." Give examples of these types of promotional media.

• explain how advertisements have evolved and changed developed since their initial creation; Advertising Video, Selling the Dream

• explain the basic psychological approach advertisers use in order to persuade the consumer to buy a particular product; Advertising Video, Selling the Dream

• differentiate between "primary" and "secondary" research data;

• outline and explain a variety of methods used for gathering marketing data, including:
  • questionnaires,
  • focus groups, and
  • test-marketing.

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